Sponsors count the lost millions after India's exit from Cricket World Cup
Sponsors like Nokia, Pepsi, Hero Honda, Videocon and Maruti Suzuki had invested about Rs 400 crore in TV advertising, Rs 100 crore worth of display advertising and Rs 3,000 crore in media, marketing and allied industry spends. Pepsi, Reebok and Visa will be most affected as they have linked their brand communication to Team India's performance.
Technorati: 
Monday, March 26, 2007
Sponsors count the lost millions after India's exit from Cricket World Cup
Bookmark this post: 
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment