Saturn Sets the Competitive Shelf
Saturn has placed Honda Accord and Toyota Camry models in 435 U.S,. dealerships. A great example of using comparative advertising techniques to sell a number 3 brand. The approach goes one step beyond recent advertising by Ford Fusion where customer testimonials describe how the Fusion is a superior car vs. other models road tested.
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Saturday, June 9, 2007
Saturn Sets the Competitive Shelf
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